Adam Mack

Adam Mack is a seasoned professional with over 20 years of experience in helping brands and agencies develop strategic functions, brand frameworks, and earned communications campaigns for a diverse range of organizations.

He has worked with prestigious clients such as the UN and Unilever and currently runs Plannability, a consultancy aimed at assisting clients in crafting future-proof earned marketing strategies tailored to their specific needs.

Adam offers a variety of services including data analysis, strategic planning, capability building, and creative communications campaigns, leveraging his extensive expertise and network in the field.

His educational background includes a BSc with a 2:1 in French, Swedish, and International Relations from the University of Surrey.

Adam has held prominent roles such as Strategic Communications Consultant at Plannability, UK CEO at W Communications, Chief Strategy Officer at Weber Shandwick, and various other strategic positions at reputable organizations like Therapy Marketing, Freud Communications, Porter Novelli, and Millward Brown Precis.