Adam Lubofsky

Adam Lubofsky is the founder and CEO of Safewill, Australia and New Zealand's leading digital estate planning platform.1 He launched Safewill in July 2019, and since then, the company has helped over 100,000 people start their end-of-life planning journey.1 Under his leadership, Safewill has become the leading platform for charitable fundraising in Australasia, with over $550 million in bequest donations left to not-for-profit organizations through the platform.1

Prior to founding Safewill, Adam's professional experience includes:

1. Associate Consultant at The Boston Consulting Group (BCG) from June 2017 to July 20191
2. Senior Consultant in Customer Strategy & Growth at KPMG Australia from November 2015 to June 20171
3. Senior Paralegal at MinterEllison from January 2013 to March 20151

Adam holds a law degree from Monash University, where he was a recipient of the Global Mobility scholarship for academic excellence and served as a student lecturer in Administrative, Property, and Corporations law.1

Safewill, under Adam's leadership, aims to simplify and modernize the process of creating wills and estate planning. The company offers an online platform that allows users to create legally valid wills from the comfort of their homes, making the process more accessible, affordable, and user-friendly.23

Outside of work, Adam enjoys surfing, running, attempting to learn piano, and spending quality time with friends and family.1