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Adam Lovallo
Founder at Thesis, a conversion rate optimization & growth company
Adam Lovallo is a seasoned entrepreneur and the founder of Thesis, a conversion rate optimization and growth agency that has recently been rebranded as BMG360. He started Thesis in March 2018 and has been actively involved in its operations, focusing on performance-driven growth strategies utilizing a proprietary landing page platform and JavaScript pixel technology.123
In addition to his role at Thesis, Lovallo has co-founded and exited several other ventures, including MAU Vegas and CourseReport. He is also the Vice President at BMG360, where he continues to oversee the digital growth division following the acquisition of Thesis.14 His professional background includes significant experience in customer acquisition and growth, notably as the Head of Customer Acquisition at LivingSocial, where he managed a large marketing budget and a team of 15.1
Lovallo holds a Bachelor of Science in Business Administration with a focus on Finance and Computer Science from Georgetown University.1
