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    Adam Long

    The Ethical CEO - Co-Founder of ThunderLabs and Conscious Step - Global Shaper (World Economic Forum)

    Adam Long is The Ethical CEO, a renowned strategist in business leadership, software innovation, and philanthropic ventures like Conscious Step. With a background in eCommerce strategy from Harvard University and industrial design from UNSW, Adam has a track record of founding and leading successful businesses, from ThunderLabs to Smarter Drafter.

    As the Managing Director at ThunderLabs, Adam has made a mark in Australia's cloud computing consultancy sector. He has also contributed to impactful organizations like Humanitix and the Commonwealth Bank, advising on high-level strategies with a focus on ethics and purpose.

    Adam Long's influence extends beyond the business realm, with noteworthy engagements such as speaking at the World Economic Forum and earning praise from prominent figures like Matt Damon and the Chairman of the WEF. Notably, his ethical sock brand, Conscious Step, has raised significant funds for charitable causes, garnering support from individuals like Al Gore and Jane Goodall.

    In addition to his professional endeavors, Adam is recognized for his educational pursuits, including a Scholarship Program at The Marketing Academy and a Bachelor's degree in Industrial Design with a focus on Marketing and Manufacturing. This diverse background underscores his multidimensional approach to entrepreneurship and strategic consulting.

    Based in Sydney, Adam Long's interests span from cloud spotting to advocating for ethical business practices. His leadership roles in various organizations, such as Step Change and Engineers Without Borders Australia, highlight his commitment to driving positive change both in the corporate world and through charitable initiatives.