Adam Katzenback

Adam Katzenback is the Head of Creative and Brand Strategy at Snap Inc., where he oversees brand strategy across several key verticals, including Beauty, Consumer Packaged Goods (CPG), Entertainment, Media, and Canada. Based in Santa Monica, California, he has over 15 years of experience in the industry, focusing on building effective client relationships and fostering collaboration among teams.124

Before joining Snap Inc., Katzenback developed his expertise in brand strategy and client services through various roles in the marketing and advertising sectors. His leadership style emphasizes active listening and consensus-building, which has been instrumental in his success.13 He is recognized for his ability to create impactful marketing strategies that resonate within the competitive landscape of digital media.45