Adam Holtby

Adam Holtby is a seasoned enterprise technology analyst and IT practitioner professional, skilled in researching and developing strategies to enhance digital transformation initiatives within IT organizations.

His experience spans a deep knowledge of the enterprise technology market, specializing in areas such as enterprise mobility, collaboration, and service management solutions. He has successfully assisted organizations of varying sizes and across different locations in selecting and implementing enterprise technology solutions.

Adam excels in creating RFIs and RFPs, maintaining strong vendor relationships, and effectively managing senior stakeholders. With ITIL certification and a background in IT support, he brings a wealth of expertise to his role.

Having studied Psychology at The Open University, Adam Holtby currently serves as a Principal Analyst at Omdia and has previously held the position of Senior Analyst at the same organization.