<a href="https://m.youtube.com/user/singularityu" target="_blank">Singularity University</a>&nbsp;&nbsp;<font color="#6f6f6f">Singularity Hub</font>

Singularity University - Singularity Hub

The University of Texas at Austin

The University of Kansas

VP of Marketing at Singularity University

Austin, Texas, United States

Building a marketing team of the future...
-  Global Marketing
-  Sales Development
-  Customer Support
-  Corporate Communications

Singularity University

VP of Marketing

Building a new team and function responsible for surfacing customer insights and turning them into testable hypotheses that can lead to the creation of new digital products. We are currently exploring the areas of online education, memberships, and talent marketplaces as a way to expand the reach and outcomes of Singularity University around the world.

Director, Growth & Digital Innovation

Created and led the function responsible for product marketing for Singularity University's suite of products. This includes both enterprise and consumer audiences across a variety of products like a startup accelerator, open enrollment executive programs, corporate innovation services, and more. Product marketing at SU includes:

-  Marketing campaign development and optimization
-  Customer analysis
-  Website management and optimization
-  Marketing automation
-  Email marketing
-  Messaging
-  Branding
-  Sales enablement and acceleration


Product Marketing Manager

Joined Assist to lead all efforts dealing with our community of locals. I was responsible for...

-  Community Building
-  Supply acquisition
-  Demand Marketing
-  Fundraising
-  Operations

After our early iterations, we decided to build out the core messaging platform to act as a service layer to deploy bots on other platforms. Assist is now the business messaging leader and was recently acquired.

Assist Inc

Founding Team

Find and hire talented Photographers and Videographers.

At SmartShoot I was tasked with expanding the company's photographer and videographer community while also driving new demand into the marketplace. In a short period of time, I led the overhaul of the discovery portion of the website to increase the number of jobs posted and creatives discovered. 

-  Created and implemented a Community Management strategy to strengthen the network and increase it's size. 
-  Researched and implemented a long term SEO strategy to drive discovery and job creation
-  Optimized several internal processes to be more efficient in sales and client services
-  Worked with the CEO and COO to set company goals and metrics
-  Implemented analytics system and reporting
-  Optimized the customer support process by strategically adding offshore resources

SmartShoot

Director Marketplace Growth

- Acquired by The Princeton Review)

We believe that every student should have access to high-quality college guidance.

GetAccepted connects high school students and their families with former admissions officers from top-tier schools such as Harvard, Princeton, Yale, Stanford and their equivalents to give each student an unfair advantage in the admissions process. We've analyzed the current private consulting model and have found some key ways to improve the process, streamline the operations, provide more value and decrease the cost.

Ask me how we can help your student GetAccepted!

GetAccepted

Advisor

Worked with the <a href="http://Wishbone.org">Wishbone.org</a> team to organize current business processes and develop strategies to support the desired goals for 2014 and beyond. Our focus was on analyzing the key stakeholders (teachers, students, programs, mentors) and then doing some customer development to see where the model holds up and where it might need help. We also looked at foundation partnerships, corporate development, direct marketing and fundraising techniques to better support organization growth.

Wishbone.org

Strategy Consultant

Consulted on project/program management, marketing, social media, event marketing and key business relationships.

Active Mind Technology Inc

Consultant

Zaarly builds and grows local marketplaces that enable buyers to find uniquely talented people. Need a handyman? Check out their storefront and buy directly from them. Looking for that perfect custom made birthday cake? We've got you covered as well. Our mission is to enable more people to do what they love.

As Director of Operations I lead a team focused on finding, enabling and growing our community of sellers. We acquire sellers through many channels include direct "sales", digital marketing and organic referrals. We create and curate incredible user generated content. Then we polish it off with stunning photography and editorial review to make sure each storefront can stand on its own.

-  P2P commerce
-  Marketplace building
-  Sales team management
-  Content creation and editing
-  Photography
-  User acquisition
-  Editorial Review
-  Digital marketing

If you're an expert at any of the above, send me a note. We're always looking for amazingly talented people to join our growing team and contribute immediately.

Zaarly, Inc

Director of Growth & Operations

Kauffman Labs takes aspiring entrepreneurs and turns them in to founders of scalable high growth companies that will change the face of their industries.  We run programs in different market verticals such as education, food, health services, mass media, etc.  This improves our ability to build a strong mentor network with deep domain knowledge that will ultimately enable our entrepreneurs to be successful.

My role is to research and analyze future markets and program and begin the process of network development.  This includes community outreach, attending conferences, analytical research and mentoring.  I also work with entrepreneurs to discuss market research, market selection and other entrepreneurial topics.

Kauffman Foundation

Program Manager - Kauffman Labs

Startup Weekend

Volunteer

Deloitte

Business Technology Analyst

Manage students teams in an effort to spur economic development in underdeveloped and economically distressed areas of Kansas

University of Kansas

Project Manager

MMG Worldwide

Account Management Intern

Lawrence Journal World

Freelance Photographer

Started Adam Dean Photography while in college to pursue my passion as well as make some money while attending college.  Specializes in senior portraits and other portrait work.  Now offer work from my personal trips around the world.

Adam Hofmann