Adam Gordon

Adam Gordon is a fractional marketer specializing in climate, tech, brand, storytelling, and execution based in Monterey, California.1 He is currently working as a marketing executive at Sapients Communications Consulting.1

Professional Background

Adam has a diverse background that spans engineering, sales, marketing, and writing, which enables him to approach marketing challenges from multiple angles.1 His experience includes:

• Climatebase Fellow (May 2023 - Present): Participating in a 12-week program focused on developing and scaling climate solutions across various sectors.1
• CEO of Plumb.one (March 2020 - March 2023): Led an independent search engine company focused on privacy and data protection.1
• Chief Marketing Officer at SkyWriter Systems, Inc. (January 2020 - January 2022): Worked on distributed content solutions.1
• Communicator in Chief at The Oya Group (June 2005 - January 2020): Held this position for nearly 15 years.1

Marketing Approach

Adam's marketing philosophy centers around what he calls "Foundational Marketing," which consists of five key elements:

1. Positioning
2. Differentiation
3. Storytelling
4. Execution
5. Emotion

He believes that when these foundational aspects of marketing are properly addressed, companies can achieve more effective, efficient, and productive marketing outcomes.1

Skills and Expertise

Adam is described as:

• Data-driven yet empathetic
• Creative yet pragmatic
• Strategic yet detail-oriented

His unique combination of skills allows him to make complex concepts easily digestible to laypeople, which is particularly valuable in marketing and communications roles.1

Education

Adam holds a BS in Communications from the University of California, Santa Cruz, where he wrote his own communications major.1

Adam Gordon's LinkedIn profile showcases a professional with extensive experience in marketing, technology, and climate-related fields, positioning him as a versatile marketing executive capable of addressing complex business challenges.