Adam Goodrich

Adam Goodrich is the CEO and Founder of Procedural Worlds Inc., a company focused on developing innovative software solutions. With over 30 years of experience in technology and entrepreneurship, he has a strong background in both startup environments and established tech companies, including a significant role at Microsoft as the App Ecosystem Lead.

Goodrich has been recognized as an award-winning technologist and has worked with various startups in Australia and Silicon Valley. His career includes founding the Behavioural Technology Group, which aimed to help individuals and organizations enhance their decision-making processes through technology. He has also contributed to several projects in the online education and event management sectors, showcasing his versatility in different tech domains.1

In addition to his leadership at Procedural Worlds, Goodrich's experience spans multiple roles in software development, technical evangelism, and product innovation, reflecting a deep commitment to fostering technological advancement and entrepreneurial success.1