Adam Gilbert

Adam Gilbert serves as the Head of Partnerships and Performance at Initiative, a prominent media agency under IPG Mediabrands. His role involves overseeing significant media investments, managing a team of over 100 marketing professionals, and driving digital strategy and innovation across various accounts.

Professional Background

• Experience at Initiative:
  • Head of Partnerships and Performance (October 2017 - January 2022): Gilbert was responsible for media investments exceeding $700 million, focusing on strategic vision and talent development. He played a crucial role in new business development and established partnerships with major clients like Gilead Sciences and Salesforce.
  • Vice President, Senior Director of Strategy (July 2015 - September 2017): He led digital strategy initiatives and managed client accounts to exceed marketing goals.
• Recognition: In August 2019, he was recognized as one of Chicago's Notable LGBTQ Executives, highlighting his contributions to workplace equality and diversity.

Skills and Expertise

Gilbert's expertise includes:

• Digital transformation strategies
• Audience data strategies
• Programmatic advertising
• Performance media management

His calm and reflective leadership style has been instrumental in fostering high-performing teams and delivering innovative marketing solutions.