Adam Duxbury

Adam Duxbury is a prominent figure in the South African entrepreneurial landscape, currently serving as the Chief of Staff at Yoco, a fintech company that develops tools to assist small businesses in managing payments and operations efficiently. His role at Yoco involves strategic oversight and operational management, contributing significantly to the company's mission of empowering small enterprises across Africa.14

Duxbury's entrepreneurial journey is notable; he has successfully launched four companies before the age of 30. These include:

• Granadilla Swim: A fashion label.
• Rooftop on Bree: An event space located in Cape Town.
• Sunn Kombucha: A business focused on brewing fermented drinks.
• Granadilla Eats: An online grocery delivery service initiated during the COVID-19 pandemic to support local businesses.1

His innovative approach during challenging times, such as the pandemic, highlights his ability to pivot and adapt business strategies quickly. For instance, Granadilla Eats was developed within 48 hours to meet urgent community needs as retail faced unprecedented challenges.1

In addition to his business ventures, Duxbury has achieved personal milestones, including completing an Ironman triathlon, which he cites as a significant personal accomplishment.1 His educational background includes being a top-performing student in South Africa, further underscoring his commitment to excellence in both academic and professional pursuits.3

Duxbury's LinkedIn profile can be found under the username adamduxbury, where he shares insights and updates related to his work and interests in entrepreneurship and fintech.23