Adam Crothers

Adam Crothers is a seasoned media professional with a rich background in digital media and broadcast media, having worked with top sports organizations like FIFA, NBA, and F1.

His expertise lies in Digital Media Distribution, Media Rights Sales, Sponsorship, Licensing, and Gaming within the sports media industry, backed by a Sports MBA from SDA Bocconi.

Adam has a proven track record in business development and revenue generation, stemming from his roles as Head of Content Partnerships, Head of Sport Partnerships, and Head of Digital Media Rights at various organizations.

He has also held key positions in digital licensing, digital partnerships, and new business development at Formula 1, along with significant roles at the National Basketball Association and FIFA.

Adam Crothers' educational background includes a Sports MBA from SDA Bocconi and a BBS in Business & Economics from Trinity College Dublin, providing a strong academic foundation for his career in sports media.

Throughout his tenure at Sky New Zealand, Formula 1, NBA, and FIFA, Adam has demonstrated his prowess in media management, content distribution, and strategic partnerships, making him a valuable asset in the sports media landscape.