Adam Clarke is a digital marketer and brand builder with years of experience in the industry. He graduated from the University of Plymouth with a degree in Animal Science and later founded his own company, wawawi, which provides strategic digital consulting for businesses. Throughout his career, Clarke has held various positions such as Head of Digital Marketing at IOB, Head of Product at Orbidal, Interim CMO at Waypoint, and more. He has also worked as a Design Strategist (mentor) at the Design & Crafts Council of Ireland, where he helped guide young designers in developing their skills. With experience in branding, product development, digital strategy, content creation, and data analysis, Clarke has a holistic understanding of the digital marketing and branding process.