Adam Bastock

Adam Bastock is the founder of Small99, a company dedicated to helping small businesses become more sustainable and reduce their carbon footprint.12 Here's a comprehensive overview of Adam Bastock's background and work:

Professional Background

Adam Bastock had a successful career in digital marketing before pivoting to focus on sustainability.1 His professional experience includes:

• Founder of Small99 (December 2020 - Present)
• Co-Founder of Sustainability Events Calendar (October 2022 - Present)
• Ecommerce Manager at Urban eBikes (July 2018 - February 2023)
• Search Engine Optimization Consultant (July 2018 - January 2023)
• Various roles in eCommerce and digital marketing dating back to 20102

Education and Certifications

Adam has pursued education and certifications relevant to his work:

• Studied at the Cambridge Institute for Sustainable Leaders (CISL)1
• Completed a course on "Business and Climate Change: Towards Net Zero Emissions" from CISL2
• Holds certifications in AdWords, Business Studies, and Team Leading2

Small99

Adam founded Small99 in 2020 with a mission to help UK's small businesses become more sustainable.1 The company's key features include:

• Providing practical support, tools, and local meetups for small businesses
• Aiming to start 1 million small businesses on their path to net zero by 2025
• Focusing on businesses with fewer than 49 employees
• Offering a process to evaluate carbon footprint, set reduction targets, and measure progress1

Community Initiatives

Adam is also known for his community-building efforts:

• Created "People, Planet, Pint" – a social meetup for those concerned about climate change and sustainability
• Organizes around 60 events a month across the world, including in Chicago, Singapore, and Australia1

Achievements

Under Adam's leadership, Small99 has:

• Engaged with over 9,000 businesses in the past 2 years
• Directly trained over 6,000 businesses on the topic of Net Zero
• Partnered with organizations like Clean Growth UK, Small Business Britain, and Glasgow Chamber of Commerce1

Adam Bastock's work through Small99 demonstrates his commitment to making sustainability accessible and actionable for small businesses, contributing to the UK's carbon reduction targets.