Mihaela Sarova is an accomplished market research professional with over 10 years of experience leading global projects for Fortune 500 companies. Her areas of expertise are in innovations research, market segmentation, brand, and portfolio strategy. During her career, she has worked with a diverse clientele, including PepsiCo, L'Oreal, SC Johnson, IBM, Sony, and Wal-Mart, among others. She has held leadership roles at Ipsos, Ahzul, and Kantar Consulting, where she was responsible for strategic planning, research analysis, and project management. Mihaela is also a 3D printing enthusiast and designer. In addition to her professional pursuits, she was President of Volunteer Activities - Youth Division at Red Cross Youth.