Will Lyth is a copywriter, consultant, and digital marketer based in Hove, UK. He specializes in creating raving fans for coaches, consultants, and B2Bs by crafting personality-driven copy that connects with the target audience and motivates action. Will holds a degree in Media Studies and ICT from Sussex Downs College and has completed courses in web design and digital multimedia from Brighton MET.

Will has worked with a range of businesses, including Moranox, Joosr Ltd, and Hive Group, as well as providing freelance conversion copywriting services. He has experience in launching products, developing a strong brand voice, boosting conversion rates, creating email campaigns, refining sales funnels, and achieving specific goals. Will writes copy for various markets, including business coaches, creative coaches, personal development coaches, online education products/services, and B2Bs.

In his spare time, Will enjoys exploring cafes in Hove and helping local businesses grow. He has experience as an optical assistant at Vision Express and as a cruise ship retail/event staff at Harding Brothers. Will is committed to helping businesses turn their visions into reality by creating copy that makes people believe, buy, and stick around for more.