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Lisa Sequino

SVP/General Manager, North America Brands at The Estée Lauder Companies Inc.
New York, New York, United States
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Lisa Sequino is a results-driven and strategic c-level executive with extensive experience in consumer and luxury lifestyle sectors. Her career spans from leading established multibillion-dollar brands to nurturing start-up ventures. She is known for her passionate and energetic leadership style, focusing on achieving success and motivating high-performance teams. Lisa's expertise includes P&L Transformation, Brand Equity Building, Portfolio Management, Merchandising Strategy, SEO, Social Media, UX, Product Management, and M&A. She holds a B.A. in Law and Criminal Justice from Villanova University, a Masters in Cosmetics & Fragrance Marketing Management from the Fashion Institute of Technology, in Association with Wharton School of Business, and has studied Entrepreneurship at Harvard Business School Online. Lisa has held key leadership positions at The Estée Lauder Companies Inc., including SVP/General Manager, CEO of BECCA Cosmetics, Senior VP/GM of Estee Lauder and AERIN Beauty, and VP roles focusing on retail channel strategy, global marketing, and brand strategy. She has also contributed significantly to Procter & Gamble in various executive roles in luxury beauty, grooming, marketing, and disruptive innovation. Prior to her corporate roles, Lisa served as a Senior Account Executive and US Director of Sales in legal translations.

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