Tom McKay is a highly experienced digital leader with a diverse background in various fields of digital marketing, including branded content, native advertising, paid and organic social, programmatic & publisher monetisation. He graduated from Bath Spa University with a CertHE in Cultural Studies/Critical Theory and Analysis.<br><br>

Currently, Tom works as the Head of Digital Account Management at News UK, where he is responsible for leading the branded content delivery department. His role involves managing a team of native and social experts and building, activating, and delivering client campaigns across multiple markets. Besides, he owns the relationship with the content recommendation and native programmatic vendors, with the goal of diversifying revenue streams across all NewsUK publisher sites.<br><br>

Before joining News UK, Tom worked as the Branded Content Delivery Lead, Senior Native Advertising & Performance Marketing Manager at Rise Project London, Senior Native Advertising Manager at Revcontent, Senior Native Advertising Manager and Native Advertising Manager at ContentClick. He has developed substantial expertise across various digital marketing platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, Sharethrough, Polar, Nativo, Outbrain, Taboola, Google ads, YouTube buying, Google Analytics, Adobe Omniture, and content recommendation revenue and yield management. <br><br>

Tom McKay is an expert in delivering campaigns through Google Ad Manager, building CMS, developing branded content strategies, programmatic native ad stack, and partner management. His vast knowledge in digital marketing and monetization makes him a valuable addition to any team aiming to achieve digital transformation and drive revenue. <br><br>