Meet Patrick Simoni, an accomplished marketer and executive with an entrepreneurial spirit, a passion for innovation, and a strong background in consumer marketing, trade marketing, and sales. Patrick's journey started at the Libera Università di Lingue e Comunicazione IULM, where he earned a Laurea in comunicazione d'impresa e marketing, Consumi e pubblicità. He then pursued further education from top business schools, including INSEAD, IMD Business School, and SDA Bocconi, where he studied marketing, business strategy, and brand value management.

Patrick has worked with some of the leading global beverage brands, including Heineken, Coca-Cola, and Ferrari. At Heineken, he held a range of senior positions, including Senior Marketing Manager for Heineken & International Brands and Marketing Manager for Fanta & Sprite & Flavours. At Ferrari F.lli Lunelli S.p.A., Patrick is the Group Marketing and Innovation Director for Cantine FERRARI-Gruppo Lunelli, responsible for all aspects of marketing and innovation across the company's various brands.

Patrick's creative and innovative approach to marketing, coupled with his ability to develop and implement effective strategies, has earned him a reputation as a leader in his field. Whether he's driving sales, developing brands, or launching new products, Patrick is a true visionary who understands how to navigate the ever-changing marketing landscape.