Michigan State University

American University of Rome

De La Salle Collegiate

Peace Lutheran Elementary

Senior Manager, Marketing Systems Integrations at PHD

Oversee the discovery, deployment, enablement, utilization, and ongoing maintenance of the marketing technologies that media, data, and creative depend on for all PHD clients. Our job is to provide end-to-end capabilities that ensure that media, data, and technology are all working together in lockstep – and all the pipes are connected.

Senior Manager- Marketing Systems Integrations

Annalect

Senior Manager, Platform Account Management

- Provided thought leadership around data and tech by authoring position statements, case studies, technology updates, beta opportunities, training, and best practices around existing and emerging digital marketing technologies •  Supported the delivery of consultative guidance surrounding ad technology including presentation preparation and delivery, partner evaluation and recommendation, and project plan maintenance•  Ensured agency and client teams are aligned surrounding project priorities and status.•  Managed ad technology deployment, collaborating with agency teams, clients, Platform Operations, and ad technology vendors to ensure proper and timely completion of all critical tasks and delivery against client and agency needs •  Partnered closely with ad technology companies to educate self and team about evolving solutions, identifying opportunities, and ensuring a healthy and collaborative relationship•  Partnered with Omnicom Media Group agencies to maximize clients success and provide insight and thought leadership on the account’s data strategy•  Optimized and enforced standards surrounding ad technology and data, ensuring appropriate data hygiene yields usable data for analysis and targeting*Experience working remotely

Manager, Platform Account Management

- Hewlett Packard Enterprise Global and HP Global- Plan and Analyze potential strategic partnerships and opportunities for the greater global HP team to create efficiency, added value opportunities, and strengthen relationships with the vendor marketplace for utilization on upcoming plans.- Discover new technologies and test opportunities for first to market approaches that HP can utilize.- Project Supervisor for new opportunities, data integration, and technologies. Managing multiple projects from start to finish to create more efficient workplaces and campaigns.- Management of DMP platform and tagging within website for HP- Working across several different business units both internally and externally. Business units consist of , but are not limited to, media planning, tag management, media vendors, PHD strategic management, HP client, data companies, and more.

Digital Project Supervisor

Original Stix is a Detroit-based company that recycles game-used composite hockey sticks into protective cases for mobile devices. After developing the concept, I worked with our founding team to write the business plan, compile market research, secure investment capital, manage the budget, oversee R&D, source production, establish social media channels, and help build the e-commerce website. The Original Stix Stickase for iPhone 5 + 5s is available at select hockey arena pro shops and in our online store at <a href="http://originalstix.com">originalstix.com</a>.  We continue to expand our product line and have been gaining more retail locations with over 5000 products sold across the US and in over 6 countries across the globe in the launch month.-Currently in charge of marketing and advertising for the company while providing insight into the industry as well as contributing to our overall company as we look to splash into the mobile device market.

Original Stix

Co-Founder/ VP of Advertsing and Marketing

- Worked on following clients: Best Buy Digital and Kellogg's Digital- Actively bidded and purchased media programmatically within both the Doubleclick Bid Manager and AOL One platforms. Built, stewarded, optimizing, and billed a campaign from initial concept through final invoice.- Experience using, but no limited to, the following systems: DBM, MediaBank OX, Media Tools, AOL One, Blue Kai, DCM, and ComScore.- Gathered and analyzed competitive reports and utilized this knowledge to deepen understanding of clients'​ and competitors' business. - Supported creation of materials including costs and flow charts for area leads to present recommendations about when and where client’s media investments should be spent that supports best opportunities to connect client’s advertising content to their consumers that may include a variety of channels.- Collaborated with internal colleagues and external vendors to identify, select, and monitor opportunities to execute recommended plans in most effective way. - Seeked out experience to develop strong relationship with both client contacts and external vendor contacts as opportunities arise to deepen understanding of both client’s business goals and opportunities to advance goals through advertising placement opportunities Learned how to validate placement decisions through media math formulas, industry data sources and SMG systems. - Developed feasibility, profitability and negotiation skills through supporting and executing plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers. - Stewarded and monitored budgets, budget reporting and purchases to ensure all ads run as ordered, deliver audiences as promised and ads are billed and paid correctly Resolved billing discrepancies.

Starcom MediaVest Group

Media Associate

Liaison between Thuuz sports app and potential users at Michigan State University. Emphasized the social media presence of the new App and spread awareness of the brand itself.  Strengthened the brand equity by creating a presence on Michigan State's campus as well as the surrounding Michigan areas.

Thuuz

Marketing Representative

Created awareness around the United States for Playstation in both the physical and digital space. Our MSU program was now ranked #1 in sales, #2 in sign-ups, and #1 in overall rankings.· Planned and executed events through organization or event partnerships.· Drpve online buzz of PlayStation products and events through multiple channels (Blog, Twitter, Facebook, etc.).· Checked and responded to emails/phone calls from management daily.· Recapped all promotional efforts with number of participants, photographs, video and other success metrics weekly.· Provided management with an event recap within 48 hours of event to include all assets collected during the campaign to outline your success in raising brand awareness on campus as well as driving people to the event.

Sony Computer Entertainment America LLC

Playstation Student Ambassador

- Created awareness around the United States launch of the PlayStation Vita in both the physical and digital space.·         Planned and executed events through organization or event partnerships.·         Drove online buzz of PlayStation Vita and events through multiple channels (Blog, Twitter, Facebook, etc.).·         Checked and responded to emails/phone calls from management daily.·         Recapped all promotional efforts with number of participants, photographs, video and other success metrics weekly.·         Provided management with an event recap within 48 hours of event to include all assets collected during the campaign to outline your success in raising brand awareness on campus as well as driving people to attend the event.

Mr Youth

Playstation Vita Student Ambassador

Web Designer, Advertising and Marketing Director,  Social Media Marketing Director

University Memes

Co-Founder

- I was in charge of marketing our product and handling the community through different social media networks and programs in order to gain following and exposure.-  Brainstormed ideas for our product and website in order to constantly improve our company, websites, and products.-  Actively participated on our company's blog, website, and apps, gaining strong personal and social skills in the process along with stronger creative abilities.

Playd

Community Manager/ Social Media Marketing Intern

I was in charge of hosting large events to gain good exposure for popular titles to be released.  I was also in charge of managing an intern and creating all the necessary advertisements for the events while maintaining a budget.

Electronic Arts

Campus Marketing Representative

Helped international teaching assistants become accustomed to American students and society while introducing them to popular teaching methods and American customs.

International Teaching Assistant Program

Worked 9am-6pm, 5 day work week schedule. Gained confidence in the work field as well as management of personal schedule with long work hours.  Gained knowledge of cleaning skills and assembly line system.  Learned to maintain personal role in a system in order to keep everyone else along the assembly line up to speed and working towards the common goal.

President Tuxedo

Dry cleaning and Packaging

Cleaned and restored Detroit Mayoral Office after generator malfunction.  Learned personal time management for early and long work hours; also learned how to professionally present myself in a respected work environment.

Detroit Spectrum Painters

Hazard Cleaning and Restoration

Learned valuable time management techniques and was required to set up the golf course and range for the morning leagues.  I was also required to tend to club members needs and make them feel welcome at our organization.