Prajwala Rai is a seasoned analytics professional with a decade of experience working at Fortune 500 retail, luxury, and travel companies in both the United States and Europe. She has expertise in media mix analytics, merchandising, marketing, and supply chain analytics, with a special proficiency in market mix modeling, predictive modeling, time series analysis, and regression models. Prajwala is a graduate of the University of Chicago Booth School of Business with an MBA in Strategy and Marketing, and she also holds a Bachelor's degree in Electronics and Communications from Visvesvaraya Technological University.

Prior to assuming her current position as Director at MMA (Marketing Management Analytics), Prajwala held various senior management positions at Ipsos MORI, MMA, and Mu Sigma Inc. She is highly competent in advanced SAS, Python, SQL, and the Microsoft suite, specifically in Excel and PowerPoint.

Prajwala's academic and professional background has prepared her to tackle the complexities of analytics and data science. She is passionate about using her knowledge and skills to solve real-world business problems and help companies drive growth.