Anastasiia Makeenok is an accomplished marketer with experience in both big tech and consumer goods industries. Her passion for reaching new and emerging audiences is reflected in her various positions at Microsoft, including Emerging Audiences Lead and Audience Marketing Manager. Before joining Microsoft, Makeenok sharpened her marketing skills as Associate Brand Manager at Procter & Gamble, where she honed her expertise in product marketing and brand management. Makeenok's marketing career began with her time as a Marketing Trainee at Procter & Gamble, where she was able to gain a broad understanding of the various aspects of marketing through hands-on experience. She has a Bachelor's degree in Marketing from Russian University of Economics named after G.V.Plekhanov and is Qualified with higher mark in Marketing from the SBA programme.