Juan Ramon Sanfeliu Salvá is a highly experienced digital marketer and performance specialist, with over 13 years of experience managing campaigns for numerous clients. He has successfully managed more than $50 million in ad spend for clients through Google Ads. In his most recent role, Juan is the Gerente de Marketing Digital at iEduca, where he leads the digital marketing efforts for Certus, Toulouse Lautrec, and UCAL. Previously, he worked as the Director of Performance & E-commerce at Digitas, the Director of Medios Digitales at Starcom, and the Social & Search Lead at Publicis Media. In addition to his professional experience, Juan is an accomplished speaker who has presented at several marketing conferences and events, including Google GROW in Peru, Colombia, and Chile. He is also a professor who teaches courses and modules in Publicidad Digital, PPC, and Analítica Web. Juan is highly skilled in optimization and automation, and he focuses on creating and optimizing performance campaigns to CPA, CPC, and CPL.