Parker Mason is a strategic advisor who helps brands connect with their target audiences. He is passionate about research, collaboration, and grounding his work in a solid understanding of the category and the world around it. Parker has a bachelor's degree in English (Cultural Studies) from McGill University, a master's degree in Arts & Media from Griffith University, and has studied at West Island College. He has held various roles in top-of-the-line organizations across the globe such as Strategic Advisor at GUD, Strategy Director at The&Partnership, Senior Planner / Digital Strategist at Parker Mason Consulting, Senior Business Director at DDB Group Australia, Head of Social & Lead Digital Strategist at DDB New Zealand, and many more.