Alex Nocifera is a seasoned entrepreneur specializing in last-mile solutions for enterprise brands, having founded three successful venture-backed technology companies since 2003.

His expertise lies in enabling retail and restaurant brands to engage with local communities and drive foot traffic to their stores, with over 25,000 branded retail locations adopting his innovative products.

Currently serving as the Founder and CEO of Field Day, Alex leads a software-driven marketplace of community ambassadors that equips brands with the necessary data, tools, and local talent to implement grassroots marketing campaigns across the US.

Before spearheading Field Day, Alex launched Ripple TV, a firm focused on in-store TV programming tailored with local content, which was eventually acquired by TargetCast Networks, leading him to establish Circle Street, a pioneering local-mobile media subscription service acquired by Valassis, now known as Valassis Digital, assisting brands in personalizing mobile ads for enhanced local same-store-sales results.

Alex Nocifera is a communication graduate from the University of Arizona and currently resides in Venice Beach, California.