Jeff Baker

Jeff Baker is a seasoned marketing professional who has held key leadership positions in renowned organizations such as Buffalo Wild Wings, Arby's, and 22squared.

At Buffalo Wild Wings, Jeff has led various teams including Bar Experience, Partnerships, Field Marketing, Brand Management, Advertising, Performance Marketing, and Loyalty.

His contributions were pivotal in transitioning Buffalo Wild Wings into the Inspire Brands organization.

During his tenure at Arby's, Jeff spearheaded the Advertising and Content strategies, playing a significant role in the brand's successful turnaround with the 'We Have The Meats' campaign.

Jeff's diverse experience also includes serving as Vice President, Account Director at 22squared, overseeing advertising efforts for multiple high-profile brands.

Education-wise, Jeff holds a BBA in Marketing from the University of Georgia and an MBA in Marketing from Georgia State University. He also studied at the University of Pittsburgh during the Summer 2001 Semester at Sea program.

Currently, Jeff Baker serves as the Vice President of Brand Experience at Buffalo Wild Wings under the Inspire Brands umbrella.