Lafayette College

Marketing Director at TIME

New York, New York, United States

Create and execute omni-platform strategies for leading global consumer and B2B brands leveraging O&O’s and partner platforms.

Primary marketer for the companies largest franchises:TIME100 and Person of the Year.

Critical member of the team that pivoted to a virtual events model amidst the pandemic. Helped launch and evolve the extremely successful TIME100 Talks series in March 2020. Key lead in marketing the inaugural launch of TIME100 and Person of the Year broadcast events across all clients.

Principal marketer for all Technology, Telecom, Finance, CPG, Beauty, Distilled Spirits, Food & Beverage, Retail and Jewelry/Watches clients.

Partner with editorial to create business driving ideas and activations across TIME’s franchises.

Work with cross-disciplinary teams to ensure all ideas and proposals are delivering on client’s business objectives and KPIs.
            

    
    

    
        Show less

TIME

Marketing Director

Core member of the business development team responsible for all U.S. and global pitches. Responsible for centrally managing all Dentsu Aegis' internal requests leveraging knowledge of resources and skill sets across the organization. Accountable for financial forecasting, marketing and public relations.
Managed all aspects of the pitch process from business review, overseeing internal and external timelines, development of media plans, presentation and production of all creative entities for the pitch.
Won $300MM Fox Broadcast, FoxSports1 and National Geographic accounts.
            

    
    

    
        Show less

Vizeum

Vice President, Business Development

Clients:Northrop Grumman, Seiko, Shiseido (Bare Escentuals, BPI, NARS, Shiseido),Cumberland Packing (Sweet ‘N Low, In The Raw), Seventh Generation, Time Warner Cable Sports Net LA, Madison Square Garden, Leukemia & Lymphoma Society, Pernod Ricard- ABSOLUT, Beefeater,Chivas Regal, Hiram Walker, Jameson, Kahlua, Malibu, Perrier Jouet, Seagram’s Gin, The Glenlivet, Wild Turkey

Client and integrated Strategic Planning Director over multiple accounts across media teams. Core responsibilities include consulting with clients on strategic media subjects, guiding media team to interpret communications strategy into actionable and measureable media plans, leveraging digital reporting to drive optimizations as well as smarter marketing decisions, career development of team and management of multiple accounts and projects across internal and external agency partners. Experienced in working with both qualitative and quantitative research and consumer segmentation to develop communication strategies and implementing both branding and performance based campaigns.
            

    
    

    
        Show less

Vice President, Account Director

Clients: Pernod Ricard- ABSOLUT, Beefeater,Chivas Regal, Hiram Walker, Jameson, Kahlua, Malibu, Perrier Jouet, Seagram’s Gin, The Glenlivet, Wild Turkey, Pfizer Consumer Healthcare - Benadryl, e.p.t, Desitin, Lubriderm, Rolaids, Sudafed, Sudacare,  Zantac

Led Account teams through leveraging a network of internal agency partners to develop multi-media campaigns that put consumer behavior first and informed strategic media choices.  As client lead on Pernod Ricard ($100MM/11+ brands) and prior Pfizer Consumer Health ($300MM/10+ brands) led multi-disciplinary team in rollout of communications planning development, spanning all touch-points. 
            

    
    

    
        Show less

Carat USA

Clients Alberto Culver – Alberto VO5, Bakers Joy, Consort, FDS, Molly McButter, Motions, Mrs. Dash, Static Guard, St Ives, TRESemme; Waverly, F. Schumacher

Allison Elkies