Bentley University

Brand especialist

São Paulo, São Paulo, Brazil

In addition to leading and participating in projects related to brand purpose, positioning, identity, customer insights and segmentation - from proposal development to final presentation - for clients such as Citibank, IBM, Avon, Bradesco Seguros, Suzano and XP Investments, I was responsible for creating processes and implementing research and consulting methodologies through out the organization in order to imbue consistency across deliverables and deliver solutions that answered clients' business and consumer needs

iN - Consultoria de marcas

Head of Insights

Project Coordinator

Partner

Brand Consultant

Grupo Troiano de Branding

Trainee

- Assist with product stylist and photography.
-  Assist and follow the organization and execution of photo shoots.
-  Assist in the organization and distribution of promotional material.

Jordache

Marketing Intern - Advertisement

- Researched new business opportunities for the brand.
-  Assisted in generating ideas for new services that would enhance interaction with consumers.
-  Collected information on benchmarks and analyzed the ones most relevant to the brand.

Vivo Empresas

Marketing Intern - Client Acquisition

- Process lending and borrowing requests.
-  Scanning and sending articles.
-  Receiving and sending books.

Interlibrary Loan Assistant

- Followed the development, creation and execution of advertising campaigns.
-  Followed the implementation of the brand culture in advertisement and throughout the company.
-  Collected information on benchmarks and analyzed the ones most relevant to the brand.

Vivo

Marketing Intern - Branding & Communication Strategy

- Assist patrons locate and check out books.
-  Shelve, organize and process books.

Circulation Assistant

- Organized and analyzed data related to sales and product distribution.
-  Participated in special project that dealt with channel distribution, supply chain and promotions designed for a specific channel.

Procter & Gamble (Brazil)

Marketing Intern - Channel & Promotions Strategy

- Assisted in the collection, organization and analysis of metrics related to website traffic.
-  Assisted in the organization of promotional materials designated for internal events.

Julia Guilger

Julia Guilger