Alenn Lao

Alenn Lao is a seasoned professional with ten years of retail experience in the luxury fashion industry, currently serving as the Worldwide E-Business & CRM Director at Chloé. With a strong belief in an integrated business strategy, Alenn places communication and liaison at the core of his work. Drawing from five years of firsthand experience on the shop floor, he values the customer journey and understands the pivotal role of a cohesive team in achieving success.

Alenn's educational background includes a Richemont Advanced Business Certificate in Digital Marketing from The Institute of Direct and Digital Marketing, an MBA in Marketing and Business Online from EMLV - École de Management Léonard de Vinci, and a Master's degree in Marketing/Marketing Management from INSEEC.