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Abhishek Shukla
Digital Marketing (SEO, Social Media) - Google Analytics Certified - Lead Generation
Abhishek Shukla is a seasoned online marketing professional with over seven years of dedicated experience in executing and managing comprehensive digital marketing campaigns for both international and local clients. His expertise spans across critical areas such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), and social media marketing, positioning him as a valuable asset in the digital marketing landscape. Abhishek’s tactical approach towards driving website traffic and improving usability has significantly contributed to the growth and visibility of the brands he has worked with.
In his role as Search Engine Optimization Team Lead at Quantumsoftech R&D Private Limited, Abhishek has demonstrated his ability to lead teams and manage various aspects of online marketing. His responsibilities involve analyzing data from Google Analytics and other tracking tools to derive actionable insights that elevate website performance and user engagement. Abhishek is well-versed in creating engaging ad copies, optimizing pay-per-click (PPC) campaigns, and managing bids to ensure maximum ROI for advertising spends.
Throughout his career, Abhishek has also developed and managed holistic digital marketing campaigns covering SEO, SEM, and social media strategies tailored for each brand's unique voice and objectives. He adeptly helps create marketing content aimed at maximizing social media channels to enhance brand awareness and customer engagement. His keen eye for detail enables him to manage analytics and track ad campaigns effectively, ensuring they meet predefined performance metrics. By defining target audiences and geographic parameters, he skillfully sets up Facebook dynamic ads, conversion tracking, Google Product Listing Ads, and retargeting advertisements that enhance the campaign effectiveness.
Abhishek places a strong emphasis on monitoring and evaluating web analytics dashboards that inform strategic decisions for digital marketing efforts. One of his key strengths includes developing linking strategies that improve the SEO performance of client businesses. He communicates seamlessly with both his team and management, conveying crucial insights about traffic goals, timelines, and results which foster a collaborative and results-driven environment.
With a firm foundation in defining and implementing SEO best practices, Abhishek excels in optimizing on-page content, URL structures, title tags, and metadata to boost search rankings. His analytical capabilities allow him to identify low-difficulty keywords that can generate significant traffic, further amplifying the online presence of the brands he is responsible for. Moreover, he has experience working closely with multiple agencies to harness their services effectively, ensuring that client objectives are met with maximum efficiency.