Abhishek Baxi is a highly-recognized digital strategist and expert technology writer. With a strong track record of successful community building and outreach programs, Abhishek focuses on community engagement and content creation. His intuitive sense of the constantly evolving online social networking space has led him to assess strategies to optimize community engagement that aligns with organization and business goals. Abhishek's experience includes successful launches of Microsoft products like Windows 7, Office 2010, and Kinect for XBOX. He has bootstrapped successful online and offline communities in technology, food, and photography domains. Abhishek engages with product groups at Microsoft HQ in several feedback and product planning initiatives to optimize community engagement.