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Abhinav Kaushik
Executive Vice President & Head of Office - Taproot Dentsu & Dentsu One, Delhi - Business & Brand Leader - Body Transformation Expert - Passionate Biker - Musician
Abhinav Kaushik is a seasoned advertising executive currently serving as the Executive Vice President and Head of Office at Taproot Dentsu, which is part of Dentsu's operations in Delhi and Mumbai, India. He has a robust background in the advertising industry, with extensive experience spanning over 24 years.
Career Overview
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Early Career: Kaushik began his career at GE Capital as an Area Sales Manager before transitioning into advertising. He has held significant roles at various renowned agencies including Contract Advertising, M&C Saatchi London, and J. Walter Thompson (JWT) where he served as Vice President and Client Services Director.
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Dentsu Experience: At Dentsu, Kaushik was responsible for leading multiple brand initiatives and integrated campaigns for high-profile clients such as Honda, Airtel, Microsoft, and Canon. His leadership focused on driving profitability and managing business operations effectively.134
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FCB Group India: Prior to his current role, he served as the President of FCB Group India, where he managed all business operations and resources, emphasizing growth initiatives and profitability.25
Recent Developments
As of September 2024, Kaushik transitioned to a new role as Managing Partner - West and Growth Partner at VML India, marking a new chapter in his career after leaving FCB Group India.234
Skills and Expertise
Kaushik's expertise encompasses:
- Strategic planning
- Brand management
- Full-funnel marketing solutions
- P&L management
- Team leadership across diverse sectors including FMCG, automotive, telecom, and retail.35
His career reflects a commitment to fostering a culture of respect and excellence within teams while driving innovative marketing solutions for various brands.
