Abha Bajaj

Abha Bajaj is the Chief Marketing Officer (CMO) at STL Digital, where she plays a pivotal role in shaping the company's marketing strategy and brand positioning. With over 24 years of experience in the IT industry, she has a strong background in marketing, business strategy, and customer experience.

Professional Background

• Current Role: As CMO at STL Digital, Abha focuses on building the STL Digital brand and establishing it as an industry thought leader. She is known for implementing innovative marketing initiatives aimed at driving growth and enhancing customer experiences.1
• Previous Experience: Before joining STL Digital, Abha served as the CMO for the Technology, Services, and Alliances Business cluster at Tata Consultancy Services (TCS). During her 18-year tenure at TCS, she led significant marketing programs that contributed to the company's brand strength and customer acquisition efforts. Notably, she spearheaded an Account-Based Marketing program that won the 2021 ITSMA Marketing Excellence Award.12

Education

Abha holds a bachelor's degree from Visvesvaraya National Institute of Technology (VNIT), Nagpur, and is a gold medalist from the Executive Management Program in Marketing at the Indian Institute of Management (IIM), Kozhikode. She has also completed the Tata Group Executive Leadership Program at the University of Michigan's Stephen M. Ross School of Business.3

Personal Interests

Based in Mumbai, Abha is passionate about encouraging diversity and nurturing young leaders. She enjoys traveling and exploring new cultures.1

Her extensive experience and commitment to innovation make her a key figure in STL Digital's growth trajectory within the technology sector.