Fashion Institute of Technology

Priory School, England

Somers High School

Positive, self-motivated, closer, and master finder.

Administered day-to-day support to the Chief Executive Officer

Burning Man Project

Executive Assistant to Chief Executive Officer

Sole support and thought partner of the Executive Director.

In the words of Margaret Mead, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

During the first week in my new role, I was tasked by the Executive Director to plan a large event for Seva's Synergy Series. Hosted at the David Brower Center, fifteen guest speakers from Ukraine, Nepal, to Guatemala traveled to attend the event. The event provided illuminating and unique perspectives on the question, "How do we further hone our programs to serve isolated and marginalized people around the globe?"

Seva Foundation

Executive Assistant & Special Projects Manager to Executive Director 

Led the sales/marketing efforts to help build the company’s growth as a startup run agency. Developed and executed strategic marketing initiatives executing full marketing mix, leveraging Hearst’s suite of data-driven marketing automation tools.

46Mile | part of Hearst Corporation

Sales Marketing Business Development 

San Francisco Magazine: Managed execution across all brand platforms. Led the development of Weddings California Magazine, driving awareness and revenue for in-book, online, social media and events.

Modern Luxury

Business Development Manager

Connected 10,000 top-tier social media fashion & beauty influencers with retail, fashion, beauty, CPG and lifestyle brands.

BrandBacker

Senior Account Executive

Drove the international brand and marketing strategy for the execution and product development of “Luxe, " Avon’s first upper mass global cosmetics brand. Generated revenue of $6.6 million (+4% over goal)
Negotiated contracts leading to incremental cooperative rebates for YourAvon.com. 
Led global restage of Anew Beauty ($80 million in annual sales).

Avon Products Inc.

Global Brand Marketing Manager

Carried retail, fashion, travel, CPG, and finance clients from Time Out New York to Essence, increasing business print, digital, social media, event programs, and sponsorships. Increased new business by collaborating with C-Suite and senior level decision-makers, developing creative multi-platform integrated campaigns; ROI driven marketing solutions supporting client strategies and achievement of sales growth targets.
Accounts included Coty, CHANEL, Macy’s, Ralph Lauren, Walmart, Elizabeth Arden, Tiffany & Co., and Colgate Palmolive.

Abena Adjei