New York University

National University of Singapore

Stanford Continuing Studies

Brand and Creative Strategist

Landor

Executive Director APAC Experience Lead

WGI Worldwide Company, a leading global education company that is transforming how people learn across the globe. Partnering with the prodigious Chance Wilson and an amazing global team that has seen this wonderful endeavour scaled across the globe and backed by multiple billion dollar corporations like GE. 

www.wgiww.com

Head of Brand Strategy

At AI, we are re-looking at how we bridge large scale business consultancy, technology & innovation and the brand experience.

•	I develop, structure and leverage best in class learnings and insights and translate them into real world creative solutions and executions.
•	Together with the Accenture Interactive Studio team, I collaborate in a cross-functional environment made up of UX/CX, Insights & Analytics, Creative and Strategic specialists to deliver integrated marketing solutions and experiences.

Accenture Song

Brand Experience Strategy Lead

I was the strategy lead for the S4 team that pitched and won the regional account for a beverage brand under the umbrella of the Coca-Cola company. Working with the global team, this covered research, segmentation and ultimately the key insights and proposition that led the creative ideation.

MediaMonks

Pitch Strategy Lead

After winning the Toyota Supra account, we then went on to win the entire Borneo Motors account. This covers the creative responsibilities for Toyota, Lexus, Suzuki and Hino.

My role covers the strategic management of the client and the creative work across print, digital, social, PR and content. I manage the various clients, agencies and the team servicing and delivering the work required to build preference for the brands, generate leads and drive sales

Societal Pte Ltd

Business and Strategy Lead

The return of the iconic Toyota Supra is one of the most eagerly anticipated events in the automotive industry. Borneo Motors wanted to launch this legendary racing machine to not only purists but also to create a halo effect for the Toyota brand. 

I was the strategic lead for the pitch team that was appointed the agency of record for this campaign. This covered the data driven strategy and positioning of the Toyota brand and the Supra itself.

Strategy Lead

As a member of the executive team, reporting to the CEO, I led a team of cross-functional strategists responsible for the crafting and overseeing clients’ and brands’ marketing strategies, campaigns and new business. This includes pitching and winning 8 new accounts including Cannes award winning campaigns for Netflix, Porsche, Kia, a global pharmaceutical client and local government accounts.

As a marketer that integrates creative with data driven performance, my team has become proficient in  integrated marketing - digital marketing, brand strategy, social engagement and product communications offline and online. I have been effective in offering value by tapping data and consumer insights to facilitate digital transformation.

Havas

Chief Strategy Officer

Head of Strategy and Planning

Human Relevance. Ideas. Connectivity. 
We work with amazing clients like HP Inc., Samsung, Accenture, UOB, Blackberry, BT and Sport Singapore, looking to make a real connection. I created the Social and Content offering that includes strategy, frameworks as well as campaigns for clients such as KIA, SRU and Active SG.
I bring mobile into the mix because the world lives in our pockets and we carry it everywhere we go.

gyro

Head of Strategy

My main responsibility has been to offer strategic thinking for BHI's clients in the CPG and Automobile industries looking to leverage digital channels with the intention of expanding exisiting market segments and driving conversions. 
My role has been to develop insights identifying, accessing and activating the customer. I am responsible for crafting an action plan on how and what channels to execute these strategies via digital and mobile channels. This is primarily via branding efforts and planning media campaigns for the purpose of lead generation and retargeting.

BH Industries

Mobile Consultant

• Advise blue-chip roster of companies and agencies on their mobile marketing strategies across smartphones and tablets.
• Strategist for Mobile Applications (iOS and Android), Mobile Web sites and Augmented Reality campaigns.
• Managed key clients and projects including the creation and launch of the mobile site for the New York Daily News and Carlson Group’s Mobile Donation campaign in North America and Europe.
• Responsible for developing Mobiento's mobile media service offering and have been involved with media spends ranging from $10,000-$500,000 with a focus on performance based ROI such as CPI and CPA.

Mobiento - a Deloitte business

Mobile Strategist

• Dual focus leading recruitment for the Singaporean market   and international marketing. 
• Responsible for a $2M marketing budget. 
• Managed a team of 3 account managers 
• Oversaw media planning, large scale event organization and  developing channels and markets overseas
• Spearheaded the digital marketing strategy to engage the target audience and for the agency selection.
• Exceeded targets in India and Indonesia by 75%, using strategic integrated marketing campaigns targeted at millennials. 
• Achieved a 50% increase in online engagement and conversion rates utilizing social media, SEO, online video and websites.

Singapore Management University

Assistant Director, Office of Undergraduate Admissions

•	Lead officer for the marketing strategy and implementation of campaigns and programs in South Asia, Middle East and Africa (SAMEA) markets.
•	Displayed outstanding account and channel management skills by in emerging markets and secured a top ten global ranking for Singapore as an education destination

Singapore Tourism Board

Manager

•	Responsible for regional business development and client management in the IT industry, looking for customized digital marketing (email marketing and database mining) and below the line marketing solutions (events and conferences). 
•	Secured and maintained client portfolios such as Axalto, Autodesk, Panasonic, Sun Microsystems and EMC. 
•	Created customized marketing solutions worth over $100,000 per annum.

Sercon Asia Pacific Pte. Ltd

Business Development Manager

I founded a company and personally secured accounts and managed relationships with key clients such as Asia Pacific Breweries (Tiger Beer and Guinness Stout), LG, Golden Village and ESPN. Start-up funding of $3000 and generating revenues of  $300,000 by 2002. Culminated in acquisition of company in 2004.

•Founded an event management company that introduced a differentiated strategic offering- customized experiential marketing events showcasing brand attributes in a tangible manner creating ‘brand lift’.
•Secured major marquee clients including ESPN, LG, Asia Pacific Breweries (Tiger Beer and Guinness Stout) and Golden Village Cinemas. 
•Acquired in 2004

Abel Sim