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Abel Sim
Brand Experience Lead, APAC
Abel Sim is the Executive Director and APAC Experience Lead at Landor, a global brand consulting firm. He has a strong background in brand strategy and is recognized for his expertise in linking brand strategy with consumer experience. Abel holds a degree from New York University and is based in Tokyo, Japan. His professional profile highlights his passion for sneakers and his leadership role within the company, emphasizing his strategic approach to branding in the Asia-Pacific region.1