Rachel Franz is a data director at Ipsos Direct who studied Bachelor of Science in Statistics at the University of Manitoba. With her background in statistics, she has been developing and implementing data-driven strategies for over a decade. Her expertise in modeling, programming, and analytics contributed to Ipsos Direct's success in delivering custom research solutions for clients. She works with a team of data analysts and provides guidance on statistical analysis, data management, and research methodologies. Along with her passion for data, Rachel enjoys staying updated with the latest advancements in technology and business innovation.