Lorenzo Errico
Lorenzo Errico
Lorenzo Errico is a seasoned marketing professional with a diverse background in the entertainment industry. He holds a Master of Studies in Law (MSL) from the USC Gould School of Law, as well as a BS in Business Administration from Drexel University's LeBow College of Business.
Errico is currently Head of Marketing Operations for Universal Music Group, where he oversees marketing campaigns for some of the biggest names in the music industry. Prior to this, he served as Head of International Strategic Marketing & Fan Engagement for the same company, helping to expand their global reach and fan base.
Errico's previous experience also includes several roles at Linkin Park / Machine Shop Entertainment, including Digital Marketing Manager, Project Manager, Project Coordinator, and Marketing Assistant / Office Manager. In these positions, he worked closely with one of the most successful rock bands of the 21st century, helping to shape their image, create engaging content, and build their brand.
Outside of his work in the music industry, Errico is also a founder and owner of FORMATION, a creative content agency that specializes in shaping narratives and building brands across multiple platforms.
Overall, Errico brings a wealth of experience and expertise in marketing and branding to his work, with a particular focus on the entertainment industry and the music world.