Abdel Bounane

Abdel Bounane is the President of Bright, a company that specializes in transforming communication and marketing messages into engaging 3D content. As the leader of this agency, Bounane focuses on creating immersive, interactive, and gamified experiences for their clients.13

Professional Background

Abdel Bounane's LinkedIn profile indicates that he is based in Paris, Île-de-France, France, and has a substantial professional network with over 14,000 followers and more than 500 connections.2 His educational background includes studies at Université Panthéon Assas (Paris II).2

Expertise and Focus

Bounane's work at Bright revolves around several key areas:

• 3D Content Creation: Transforming traditional communication into three-dimensional experiences.
• Immersive Technologies: Developing solutions that provide immersive experiences for users.13
• Interaction Design: Creating interactive content that engages audiences more effectively.13
• Gamification: Applying game-design elements to non-game contexts to enhance user engagement.13

Innovation in Communication

Abdel Bounane is at the forefront of innovative communication strategies. He frequently shares examples of cutting-edge technologies and their applications in marketing and communication. For instance:

• Demonstrating the use of AI to convert 2D portraits into 3D models.3
• Showcasing immersive sports viewing experiences that make viewers feel as if they are present at the event.4

Through his work at Bright, Abdel Bounane is pioneering new ways to create engaging, interactive, and immersive content for corporate communication and marketing purposes. His approach combines elements of 3D technology, augmented reality, and gamification to transform how brands and businesses connect with their audiences.134