Partha Pramanik

Partha Pramanik is a seasoned product and marketing strategist with over 20 years of experience in leading cross-functional teams to drive innovation and manage cutting-edge business models.

With a strong background in data-driven decision-making and analytics, Partha excels at identifying trends and building customized business models and products that result in significant top-line growth and bottom-line profitability.

His expertise lies in aligning products with Customer Value Propositions (CVPs), generating demand, deepening customer relationships, negotiating high-value contracts, and spearheading successful marketing campaigns.

Notable achievements include spearheading the digital transformation of Answer Financial, launching a SaaS business model to increase sales, optimizing segmentation to enhance profitability, and improving marketing mix to boost conversions.

Partha holds a Bachelor's Degree in Liberal Arts and Sciences from the University of Chicago and a Master of Business Administration in Marketing and Information Management from The University of Texas at Austin - The Red McCombs School of Business.

He has held key positions such as SVP of Insurance at SmartFinancial, Director of Direct Marketing and Online Marketing at Answer Financial, and Product Manager roles at various reputable organizations like 21st Century Insurance, Kemper, and Allstate.

He also brings experience from roles as a Strategic Planning Intern at Altria, Systems Programmer at Allstate, and Product Manager/Senior Consultant at TenFold Corporation.