Andrea Werbel is a veteran marketing communications executive with over 25 years of global luxury lifestyle and hospitality experience. She is the founder and CEO of Parasol Marketing Group, a New York-based brand marketing and communications firm that specializes in luxury lifestyle and hospitality industry. Andrea's career began in Paris, France, at NBC's Paris bureau, where she gained international experience. She then took the position of the North American marketing director for Le Cordon Bleu Paris and London before returning to the United States. Andrea also directed the public relations for The Peninsula Beverly Hills in Los Angeles before founding Parasol in 2003 in New York City. Andrea's expertise is focused on developing and executing creative and strategic media relations and brand marketing campaigns in the luxury lifestyle and hospitality industry. She is a graduate of The University of Colorado, Boulder, and holds a certificate in marketing from Cornell's School of Hospitality Administration. With Andrea's passion for brand collaborations and partnership marketing, she passionately works towards extending the reach of her clients' messaging and awareness with focused campaigns and measured results.