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Abby Thorsgaard
Research and Insights Manager, TikTok Marketing Science
Abby Thorsgaard is currently the Global Research and Insights Manager at TikTok, a position she has held since November 2022. Based in New York, she previously served as a Research and Insights Partner in North America Marketing Science at TikTok from July 2021 to November 2022.
Before joining TikTok, Thorsgaard worked at Omnicom Media Group in various roles, including Manager of Primary Research and Senior Analyst, where she focused on custom research for agency clients and media partners. Her career also includes experience at Nielsen Consumer Neuroscience, where she contributed to understanding consumer behavior through neuroscience tools.
Thorsgaard holds a Bachelor of Science in Business Administration with concentrations in Marketing and Retail Supply Chain Management from Babson College. She has participated in industry discussions, emphasizing the importance of authenticity in marketing and how behavioral science can enhance consumer engagement on platforms like TikTok.1234
