Abby Ross

Abby Ross is an experienced entrepreneur and executive in the education technology sector. She co-founded ThinkCERCA, an award-winning education technology company that provides schools with tools and content to personalize literacy instruction.23

Professional Background:

• Co-Founder and Chief Product Officer at ThinkCERCA from January 2013 to January 20201
• Helped raise over $20M in capital across 3 rounds of funding1
• Developed the initial product offering and go-to-market strategy for ThinkCERCA1
• Led the organization from pre-revenue to substantial revenue growth, managing a staff of 60 employees1

Prior Experience: Before ThinkCERCA, Abby held roles including:

• Managing Partner of Blueye
• VP of Business Development at Where I've Been (acquired by TripAdvisor)
• Emerging Media Strategist at DraftFCB and Anheuser-Busch4

Company Impact: ThinkCERCA is an education technology platform that helps districts manage growth in critical thinking skills, with a focus on analytical reading, writing, speaking, listening, and collaboration.2 The company was even highlighted as "game-changing educational software" by Bill Gates.5

Recent Roles:

• Chief Executive Officer at Curriki (November 2020 - March 2022)
• Chief Executive Officer at Network for Good Donor Advised Fund (March 2022 - Present)1