Abby Ross

Abby Ross is the Corporate Digital Communications Director at GSK (GlaxoSmithKline), a position she has held since October 2022.1 Based in Raleigh, North Carolina, Abby brings a diverse background in digital communications and design to her role at the pharmaceutical company.2

Professional Experience

Before her current position at GSK, Abby co-founded and worked as a designer at Artish Studio.1 This entrepreneurial experience likely contributes to her creative approach in her current role.

Skills and Expertise

Abby's career path has been described as "wide and varied," suggesting a versatile skill set.4 Her expertise lies in:

• Digital communications strategy
• Corporate messaging
• Design

Career Progression

Abby's journey at GSK appears to have evolved over time. In 2016, she was mentioned as the GSK Digital Strategy Manager in Communications and Government Affairs.4 This indicates that she has grown within the company, taking on increasingly responsible roles in digital communications.

Current Role

As the Corporate Digital Communications Director, Abby is likely responsible for:

• Orchestrating internal and external messages for the company
• Managing digital platforms and strategies
• Aligning communications with corporate objectives

Her LinkedIn post from April 23, 2024, hints at her perspective on her work, describing it as a blend of "Art/Design + Science" and referring to herself as a "Designer + Digital Director".3

Abby Ross's unique combination of design background, digital expertise, and corporate communications experience positions her well to lead GSK's digital communication efforts in an increasingly digital-focused business landscape.