Abby Patton

Abby Patton is a digital marketer with a specific focus on paid and organic mobile acquisition, retargeting, and engagement campaigns. Her career in marketing began in Birmingham's tech industry in 2017, where she has gained extensive experience in various marketing roles. Abby excels in regionalized market development research, paid social media strategies, App Store Optimization management, and analyzing data to drive campaign optimizations. Beyond her professional endeavors, she has a keen interest in comedy, music, and natural sciences. Abby holds a Bachelor's Degree in English Language and Literature/Letters from the University of Montevallo. Her previous roles include Media Manager for Mobile Acquisition at Fetch, Supply Growth Marketing Manager at Dolly Inc., Growth Marketing Manager, Specialist, and Social Media Specialist at Shipt, Market Development Researcher at TicketBiscuit, and Writing Consultant at University of Montevallo.