Abby Abbott
Director of eCommerce - Digital Marketer - Shopper Marketing Strategist
Abby Abbott is an accomplished eCommerce marketer with a strong ability to create long-term strategies and implement insight-driven campaigns to engage customers throughout their purchase journey.
Her expertise lies in various digital marketing channels, retail marketing, eCommerce merchandising, and specialized knowledge of Amazon, including Amazon Marketing Services and Amazon Media Group.
Abby has a diverse skill set that includes proficiency in paid and organic search, CRM, website redesign, social media marketing, project management, and promotional planning.
She holds a Master's Degree in Business Administration from Webster University and a Bachelor of Science in Social Work from Southeast Missouri State University.
Abby Abbott has held several key roles in prestigious organizations, including Director of eCommerce, North America at Whole Earth Brands, Shopper Marketing Manager at Royal Canin, and various positions at Nestlé Purina North America. Additionally, she has experience as a Development Manager at The Little Bit Foundation and as a Volunteerism & Communications VISTA at Mission: St. Louis.
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