California State University, Fullerton

Grand Canyon University

University of Delaware

Copywriter at wemlo

Velocity Advisory Group

Marketing Director

Self Employed

Yoga Teacher

As a Freelance Writer, Editor, Content Strategist, I have experience conceptualizing and writing content for a wide variety of audiences, including feature writing, copywriting, marketing and campaign copy, branding materials, newsletter copy, social media, B2B and B2C content, and SEO-optimized content. I've also ghostwritten and edited print publications, magazines, and e-books.

I am also well-versed in a variety of topics, including travel, outdoors, sports (esp. running, rock climbing, yoga, soccer), health/wellness, special education, dogs and training/ behavior, social/environmental issues, and writing as a craft.

Black Raven Creative

Owner

I lead marketing initiatives and collaborate with the Sales team to help drive organizational growth. I oversee all internal and external marketing initiatives to drive awareness, engagement, sales, and industry recognition through marketing strategies, design, brand consistency, customer experience, analytics, and marketing campaigns.

Sr. Marketing Manager

Oversaw all content marketing initiatives, both internal and external, across multiple platforms and formats to drive awareness, engagement, sales, and customer loyalty. Demonstrated expertise in content and channel optimization, brand consistency, customer experience, analytics and measurement.

✓ Crafted the Bold Metrics' brand story and voice, developed content strategy and content marketing
calendar, and ensured all content and communications followed brand guidelines.
✓ Responsible for content creation and quality control across all content formats including articles, press
releases, presentations, videos, podcasts, ebooks, sales tools, case studies, client testimonials, blogs, websites, microsites, education, and campaign materials.
✓ Conducted marketing and competitive research to develop product and customer insights to help inform
strategies.

Bold Metrics Inc.

Content Director

NIP Group, Inc.

Content Marketing Manager

Mitratech

In this position, I strategized, authored, and published appealing copy for a wide variety of brand targets, including digital ads, print ads, social media posts, blogs, website content, internal communications, email campaigns, newsletters, white papers, case studies, product features, press releases, and event communications.

➥ Created internal and external marketing materials, and produced challenging, technical, and highly regulated language in laymen’s terms, focused on B2B and B2C audiences. 
➥ Conducted interviews and designed engaging copy for the Motto Mortgage franchise network. 
➥ Introduced fresh and robust drip and automated email campaigns to reach prospects through the sales funnel to drive brand awareness, lead generation opportunities, sales, and demonstrations. 
➥ Collaborated with internal teams on the delivery of transparent communications that impacted content campaign strategies, and that included graphic and video elements. 
➥Started as a temporary employee covering for someone on maternity leave, but quickly developed technical expertise and was hired full-time.

wemlo

Copywriter

While at Matcha, I managed a team of writers and editors to assign, write, and edit/optimize articles for websites, blogs, and use in email marketing. I also worked with brand partners and DMOs to build relationships and develop content strategies and editorial calendars through content and industry analysis to meet their marketing goals. I also worked with the brand representatives on revisions, as needed, until they are completely satisfied with the final product. We conducted quarterly reviews in which I analyzed and presented client data (page views, time on page, bounce rate, engagement rate, etc.) to review for effectiveness of content strategy.

The company was known as RootsRated Media until it rebranded to Matcha on November 1, 2018.

Matcha

Head of Content & Content Strategist

As the managing editor for the Burgundy Wave, the number one source of news for the Colorado Rapids, I wore many hats. Besides writing content (everything from breaking news to more in-depth stories), interviewing team personnel, and managing a team of writers, I was also responsible for the site's social media (Twitter and Facebook).

SB Nation

Managing Editor of Burgundy Wave

As an in-home teacher/therapist for children ages birth- 3 years old with special needs, I monitored developmental progress, wrote progress notes and reports, and participated in transition and IFSP meetings. I helped develop IFSP goals for families and children with a variety of needs, from seizure-related delays to autism. My specialty was successfully solving behavior issues by helping the parents understand the motives behind their children's behaviors.

Children's Therapy Services of Colorado

Early Childhood Developmental Interventionist

Responsibilities included: planning and implementing a daily schedule of activities using various academic and social/emotional curriculums, supervising 4 year olds of all ranges of abilities and backgrounds (mostly low income and learning English as a second language), directing and working with paraprofessionals, creating and implementing IEP goals, administering a variety of assessments, collaboration and consultation with other preschool and General Education teachers, service providers, and parents, attending professional development workshops, keeping classroom in compliance to Colorado Health Department standards.

Adams County School District 14

Pre-K Teacher

Responsibilities included: planning and implementing a daily schedule of activities using the High/Scope curriculum, supervising children ages 3-5 of all ranges of abilities, directing and working with paraprofessionals, creating and implementing IEP goals, leading and organizing IEP meetings, providing parent information meetings monthly, administering the Desired Results Developmental Profiles assessment, collaboration and consultation with other preschool and General Education teachers, service providers, and parents, attending professional development workshops.

Abbie Mood