Abbey Smith

Abbey Smith is a Savory Institute Accredited Professional Educator known for her expertise in holistic management processes and methods.

In 2014, she was selected as one of the 10 finalists and eventually became a Savory Hub out of 90 applicants from 25 countries.

As the founder of The Jefferson Center, she established it as the Savory Network Hub for Northern California and Nevada, receiving hub accreditation in Zimbabwe.

Abbey successfully raised $25,000 through Kickstarter to initiate the Jefferson Center, aimed at combating land degradation through regenerative agriculture.

She orchestrated the profitable Grazing for Change 2015 event, drawing 300 attendees and 12 speakers, and fostering various partnerships and sponsorships.

At Swift Communications, Abbey led initiatives to cultivate a learning culture through cross-team experiments, enhancing staff and audience engagement.

She also spearheaded the development of a digital content strategy and audience development team at Swift, overseeing multiple projects and direct reports.

With a focus on content strategy, Abbey grew BackyardPoultryMag.com's traffic by 40% in three months and accelerated Facebook page likes significantly by leveraging a network of bloggers.

Abbey Smith's specialties encompass Savory Institute holistic management, fundraising, event planning, business process improvement, team and contract management, and professional communication.

She excels in project requirements gathering and planning, along with expertise in meeting facilitation, grant writing, and software proficiency in various tools such as Trello, Mail Chimp, and Adobe Photoshop.

Abbey holds a Master's in Interactive Journalism from the University of Nevada, Reno, and a Bachelor's in Animal Science from California Polytechnic State University-San Luis Obispo.

Her professional journey includes roles like Savory Global Network Coordinator at Savory Institute, Director and founder at Jefferson Center for Holistic Management, and various positions at Swift Communications, Inc. like Digital Manager, Agriculture Digital Manager, and Web Business Analyst/Project Manager, showcasing her extensive organizational experience.