Peggy Wai is a seasoned research director with a strong focus on technology, retail, media, and entertainment industries. She holds a Bachelor of Commerce in Marketing from The University of British Columbia and has accumulated years of experience in various research-related roles. Peggy has worked with notable companies such as Maru/Vcr&C, Vision Critical, Hotspex, and Nielsen, where she took roles such as Research Director, Assistant Manager of Business Research, and Assistant Research Manager of Customized Research. With her experience and expertise, Peggy specializes in delivering high-quality research results that drive businesses forward.