Tim Cullinane

Tim Cullinane is an accomplished digital and brand communications specialist with over a decade of experience in Asia, North America, Europe, and Australasia. His diverse professional background spans account service, global management, and integrated planning positions with major agencies, including Tribal Worldwide, BBH Asia Pacific, and Saatchi & Saatchi, where he led local to global-scale campaigns for top brands such as IKEA, UOB Bank, Cadbury, ExxonMobil, Sky TV, O2, and Volkswagen.

As a VP, Client Partner at Critical Mass, Tim leverages his vast experience to deliver digital platform strategies, service design programs, and communications for both above-the-line (ATL) and below-the-line (BTL) campaigns. He is knowledgeable in platform development, and well-versed in communication strategy, which distinguishes him as a results-focused communicator with exceptional problem-solving abilities.

Tim's education includes a BA in Philosophy from the University of Auckland. Over the years, he has lived and worked in various countries, including China, Singapore, New York, London, and New Zealand, which has honed his multicultural skills and enabled him to work effectively with clients from diverse cultures and languages.