Etty Sommer is an accomplished CEO and management consultant with extensive experience in leading and implementing business, marketing, financial, and logistics strategies. She founded BSense Professional Services in 2008, and the company has since become a leading provider of bespoke consulting services, helping clients master fundamental changes and refine their business and operating models.

At BSense, Etty specializes in leading promotional and e-commerce website projects and serves as an extension of her clients, representing and protecting their interests and budget in all aspects while selecting and contracting suitable providers for the project. Etty has also held key managerial positions in reputable firms like Vringo, IWS - Israel Workforce Solutions, Tiego, and Earthlink Communications. Her other areas of expertise include CRM implementation and digital marketing strategies implementation.

Etty holds a Bachelor's Degree in General and Jewish History from The Hebrew University of Jerusalem. She has also worked as a counselor at The Hebrew University of Jerusalem and served as the Executive Coordinator at Akim Israel and a Representative at The Jewish Agency for Israel.